Most of these 26 half hour shows are broadcast on several radio stations each week, so that the total number of shows aired in 2010 was 4,836. For lesser-used languages such as Lukhonzo, spoken along the border with Congo, the Straight Talk and Parent Talk shows are by a large margin the main source of sexual and HIV information. Although we bargain hard for good rates, over 80% of radio spend goes on airtime.
STF youth radio shows in Ugandan languages cover between 80-85% of the country linguistically. Radio is the most important mass media source of information in Uganda. Research by Population Council (2007) and subsequently by STF found that where young people do not have a Straight Talk radio show in their local language, knowledge levels are lower and attitudes to condoms, gender and other critical factors are less positive.
We adopt a communication for social change approach and much of our radio content is driven by local people explaining their views and how they understand issues such as rape. They provide real stories of what they have seen and suggest remedies and responses. STF radio work incorporates a powerful face-to-face element in gathering data for shows and listening to what people’s issues are. Every contact is recorded in log books and these provide valuable information on the issues that concern local communities.
Our radio team is led by Annette Kyosimiire and is made up of 26 journalists, a studio technician, a letters coordinator and two managers.
Please visit the Straight Talk Radio and Parent Talk Radio pages for further information